Food Tourism Learning Journey – Iceland

Through a learning journey, we want to inspire, enthuse and open industries mind to the way other seafood and food-producing countries are evolving to be part of the opportunities within food tourism, the greater demand for holistic experiences when on holidays, from what you eat to who made it. The journey will involve taking a small group of people, a mixture of industry representatives and actual seafood producers, fish farmers and fishermen from across the supply chain. The Learning journey would involve visiting another countries industry where business is evolving to be part of the growing food tourism trend, ideally a country and industry that has different approaches, innovation and is further along in developing this business opportunity.