National Restaurant Association Event, Chicago

The National Restaurant Association Event provides the opportunity to reach the North American foodservice buyers which equate to around a $799bn industry. The NRA is North America’s largest speciality food and beverage event for foodservice, which in 2017 attracted over 2,300 companies over the four days of the show with 43,000 attendees from over 100 countries. NRA is regarded as a global trade event for buyers, importers, distributors, hotels and resorts, restaurant groups and cruise ship operators, key targets for Scottish food and drink companies. The focus is the provision of a national Scottish pavilion with seafood represented and showcased there, using a company development programme which brings together a group of Scottish companies and trade bodies under a Scotland Land of Food and Drink stand.