Scottish seafood to be showcased stateside
Seafood from Scotland, in partnership with Scotland Development International are set to tantalise transatlantic taste buds, with a virtual celebration of Scottish seafood for the United States’ market.
With Covid-19 travel and gathering restrictions preventing Scotland’s seafood industry experts visiting the US this year, a virtual reception will instead be held on Thursday 23rd July 2020. Aimed at bringing a taste of Scottish seafood to the US, it is hoped that this will allow both existing and new trade relationships to flourish even in these exceptional times.
Renowned for its wonderful seafood, Scotland boasts over 60 species caught or farmed in its pristine waters. This exclusive one-hour webinar will celebrate the provenance and quality of the produce, while also giving potential buyers the opportunity to ask questions about the current Scottish sector.
Scottish Minister for Trade, Investment and Innovation Ivan McKee will provide a welcome for the event and commented, “Covid-19 has had a severe impact across the Food and Drink Sector in Scotland. The seafood sector has been particularly affected given its reliance on export markets to the United States, Europe and Asia.
“The quality of Scottish seafood is famous the world over, with the best sustainability measures in place, producing consistently high-quality seafood. The United States is a key market for Scottish seafood and our producers look forward to develop the market further.”
“The quality of Scottish seafood is famous the world over, with the best sustainability measures in place, producing consistently high-quality seafood. The United States is a key market for Scottish seafood and our producers look forward to develop the market further.”
Award-winning, personal chef, Mark Heirs, who featured on BBC’s Masterchef the Professionals and worked in Michelin starred restaurants, will serve up some Scottish seafood delicacies during a live cookery demo from his home. Mark will highlight the range of species available from Scotland while also offering advice and guidance on the seasonality, sustainability and sourcing of the product.
Also, on hand at the event to talk about their products and answer any questions about the sector, will be representatives from three prominent Scottish seafood businesses including Wester Ross Salmon, Loch Fyne Oysters Ltd and MacNeil Shellfish.
Gilpin Bradley from Wester Ross Fisheries said: “The US is, without a doubt, our biggest and most influential market. Wester Ross Salmon are being served across East and West Coast even now as our importers are doing their best to deliver only the freshest seafood to their discerning clients. Unfortunately, we are not able to make our annual trip to visit and engage with all the customers in person however the virtual reception sounds like an exciting opportunity to share the experience that Wester Ross Salmon represents. We are looking forward to meet everyone who is planning to participate.”
The event will be hosted by Clare MacDougall, Head of Trade Marketing for North America at Seafood Scotland. She commented: “After Seafood Expo North America was cancelled this year, we had to think of a creative way to continue to nurture and expand our relationships within the vitally important US Market. The virtual reception will provide the perfect opportunity for the Scottish delegation to remain visible in the market and give those responsible for making purchasing and buying decisions about our world-class seafood in the states, valuable insights about the Scottish sector.
“In the midst of a global pandemic and with Brexit also on the horizon, it has never been more important to communicate and collaborate with the transatlantic market and I hope that this session will provide some valuable learnings for our friends across the pond on how to navigate the months and year ahead.”
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